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3rd Space World Conference


Curious what the speakers discussed in their presentations during the 3rd Space World Conference in March 2012? This page provides you with an overview of descriptions.

Society 3.0 by Ronald van den Hoff

We live in an exciting era. There is no escape from it. The dynamics are all around us. What is sure today will be gone tomorrow. A real crisis. The world has never experienced such a failing banking system and its consequential economic downturn. The world is standing still, like a traffic jam. It is clear for anyone who puts some thought into it that there are serious structural issues in our country and we already derailed because of it. We have trapped ourselves.

Parallel to our physical reality, a new world has arised where value is created every day. In that world, value is often created without a direct monetary reward. It is a world in which people cooperate in an often not pre-defined composition. Sharing is key. In that world, people understand that sharing is multiplying. In that world, the mindset has changed radically and this change has proven to be extremely valuable. It is the world of virtual social networks. The power of social networks is growing. After ‘connecting’ ‘sharing’ has arised. People are sharing knowledge and experience about products and services like they never did before, without you knowing as an outsider. Consequentiatlly, new forms of cooperations are arising. Social networks are the powercentres of tomorrow. Maybe even of today! As a government, entrepreneur, service provider or manufacturer, it is essential for you to be active in this world.

The old-system world, at least the salvageable pieces, should be connected to this new world. To me, that is the key to new value creation. That new value creation will pull us out of the crisis. We will stumble to a new society, the Society3.0, with the Interdepenten Economy, in which the old economic scarcity is converted into abundance. For that, we need a different democratic model in which we will cooperate differently with each other. New ways of work. We will do this within open and flat organizational structures. Network organizations which are in balance with their environment and therefore operate more sustainably.

Coworking in a turbulent and emerging market by Mazen Helmy

Coming soon

Coworking & Place branding in stable and unstable societies by Robert Govers

How can coworking initiatives contribute to place branding, not only in (more) stable communities but also in communities which are under the influence of political instability. And how can coworking space operators use place branding to establish a connection between their coworking space and the region they are located.

Collaborate with Software & S2M Pilot by Teemu Arina

Great managers are known to have great meetings. When you ask people what makes a great meeting, the answer often is a clear agenda, well prepared meeting materials and right participants who know what is expected from them. Unfortunately, most face-to-face meetings are ill-prepared, not to mention that most modern workplaces are run by endless email loops and unproductive meetings.

Here is the catch: in all physical meetings there are more or less the wrong people present. With digital technologies there could be more or less the right people present. Anyone involved with social media knows this. The presentation will explore the meeting productivity dilemma and what to do about it with digital technologies. there will also be an announcement on a collaboration between and Seats2meet to provide an online meeting room for all physical meetings. This enables a digital continuum before, during and after meetings, resulting in greater productivity and better use of technology.

Designing the future of work in "Knowmad Society" by John Moravec

In a world driven by exponential accelerating technological and social change, globalization, and a push for more creative and context-driven innovations, how can we ensure the success of ourselves as individuals, communities, and the planet? What does this mean for education and the full development of human potential? How do we fit in as institutions? More importantly, what do we need to do now? This talk provides an update from the Knowmad Society project, which explores the future of learning, work and how we relate with each other in the knowmadic “Society 3.0” paradigm.

Research study: The Global Coworking Survey by Joel Dullroy

This presentation provides you with a deep-dive analysis and explanation of the statistics of The Global Coworking Survey by Deskmag.

Coworking at Bunabumali by Emmanuel Norman Nakhokhoe

How coworking in Uganda looks like and the story of Bunabumali Inspired by, Uganda.

Brand Expedition by Martijn Arets

July 20th 2010, Martijn started his Brand Expedition project: a 5 month trip, in which he visited 20 authentic European brands like LEGO, Mini, Alessi, Koenigsegg and Innocent. Travelling in an old-timer Volkswagen T2 camper van, he interviewed the founders, CEO’s or those closest to the brand. The histories, strategies and philosophies have been discussed, unravelling the story behind the brand and its future. How did these brands become successful, what makes them tick, what went wrong and how will they stay successful in the upcoming years? Brand Expedition takes you on a journey to find out about all of this!

In addition, this exciting trip has been followed on Twitter, Youtube, Flickr, Foursquare, several blogs and even GPS Tracking. During his journey, Martijn has published his findings every week in Dutch national newspaper De Pers. Needless to say that his trip through Europe supported by social media was a big hit. Now it’s time to continue the journey and publish the book in English too, so everyone can enjoy Europe’s best brands. Interested?Check out, sign up for the newsletter, or follow Martijn online!

Comptoir Numerique's business model and coworking in Paris by Delphine Duriaux

Coming soon

Ulrike von Ruecker

The future of the coworking movement in a city like Cairo, in the current circumstances: coworking as a need in uncertain political and economic tidings!

Coworking and creative industries by Olivia Czetwertynski and Rafael de Ramon

Coming soon

Coworking at Colab Workspace Athens by Eleni Natsi and Vicki Kolovou

- Colab Workspace, the first co-working space in Greece: format, objective, reach, future goals. Reference to the unique position it holds in the IT sector in Greece.
- Growth around in Greece
- Supporter of IT groups, Startup Weekend and entrepreneurial initiatives
- Sustainable co-working choices in CoLab
- How a co-working space, like CoLab, fosters serendipity

The architecture of coworking places by Hans Bilsen

I would like to explore with you the types of office spaces and co-work places that we would like to see emerging in the future. At which location and how will we make the virtual world visible, tangible and above all workable again? How do we transform our existing offices and cities, and which new architectural typology could emerge?

1% Club by Anna Chojnacka

Coming soon

Youths and development by Mathias Kagabo

Youths and development, as a youth leader I have discovered that unting energy and skills and empowering the youths can lead to massive development of nations. Every ones effort and participation in any sector of development can wipe away the rampt poverty that has become a big problem and total elimination of unemployment. Employment can be created by own self.

Liu Yan

Coming soon

Topologies of Value by Sebastian Olma

Underneath the clamour of the creative industries debate, new models of entrepreneurial value creation have emerged that depart radically from the classical forms of economic organisation (e.g., transaction cost economics). I would like to refer to this development in terms of a topologisation of organisation. The organisation mutates into a sort of organisational mobius strip that tends to be neither market nor firm while being both at the same time. More importantly, the topology emerging out of this paradox is a space of value creation on which economic rationalities converge with social, cultural, and all sorts of other rationalities. In other words, organisational topologies are forms of organisation that allow for and even invite the transversal crisscrossing of social systems within their territory. And this is exactly why topologies are catalysers of knowledge and creativity, i.e., spaces in which these social potentials are transformed into actual economic resources.

The practice of coworking has the potential of creating such an organisational topologies. From a technological perspective, coworking spaces can be understood as spaces materialising the experience of web 2.0, i.e., spaces bringing social media back from its purely virtual existence into the real material working environment. To put it simply, the idea behind much of the practice of coworking is building face-¬‐to-¬‐face-¬‐books: platforms combining the digital and the real in order to facilitate a mutually supportive community. The motivation is to escape an isolated and precarious work situation and build a place that at the very least is less of an ‘unhappiness factory’. What coworking spaces might achieve is finding one possible way of transforming the atomised precariat into a mutual supportive community (of coworkers).

Last Edited by Sheung Leung on 20/03/2012 17:31:14

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